I present you a profoundly sentimental piece for attitude change from the people who bring you one of the world’s most over-hyped products. Beyond the saccharine and carefully plotted pathos, what makes this ad worth watching is that it sells an anti-alcohol message without ever showing a drop - either an artful approach or Budweiser simply wanting to ensure that their product isn’t automatically associated with the problem at hand.
Ah well. Time to go hug my dog.
This straight to camera, intercut, speechified approach to public awareness and cause marketing has cropped up a few times of late, particularly when celebrities are involved. It’s tight, it’s personal, it causes you to focus on the message and nothing else, and in this instance (as with most, if not all others) the message is what truly counts.
But, at the end of the day, however potent this is, what’s more effective - this or the similarly themed and equally Obama-fied piece from earlier in the year for “1 is 2 Many" ?
Oh Aldi, you cheeky bugger. You’re just so adorable. You go places where your competitors dare not tread, and all for the sake of a laugh (and ROI, of course). Honestly, when was the last time a supermarket used implications of cannibalism to sell Olive Oil?
The range of pot based concepts coming out of the US and other countries of late is astounding. This most definitely puts a new spin on thinking green.
Before you judge, realize that this book was partly created to help promote safe sex. Not sex with the food, that is…
… as noted on NariNari, the point here isn’t just cooking. Japanese men are some “third worst” condom users in the world, which leads to the spread of sexually transmitted diseases and unwanted pregnancies. This book was conceived to raise awareness about condoms and, I assume, help increase their use in the kitchen and out. [September 22 2014]
Only in Japan could such a public awareness campaign exist, or am I wrong? After all, the balls you’d require to execute this in most English speaking nations would break most bathroom scales. The most we have at most times is the occasional snide remark in ads from Durex and Trojan.
And yet, as absurd as it seems, the logical line crossed can be justified. As stated, Japan has considerable problem re safe sex - this in turn makes drastic, left field thinking necessary in order to engage the apathetic masses. Though, ironically, this is a safe sex concept being pushed in a country supposedly desperate for a few extra progeny.
Remember kiddies - no glove, no love.
An inescapable truth which affects us all. More to the point, it’s the truth that every advertiser taps into to sell this product and that.
It was about time for another Coke brand activation. Every last second of this particular execution has been crafted to fill you with all the requisite love and happiness, feelings that supposedly only Coke can supply. Who cares if the supposed real antics on display are logistically improbable or that it is still nigh impossible to gain legitimate warm feelings from a soda.
Lynx ad, just because. Ok, ok, it’s here because it’s a mild inversion of their standard bikini babes chasing down demure dudes.
Floraide, Canberra’s celebration of spring which showcases one million flowers in bloom throughout the city’s Commonwealth Park, targeted Sydneysiders with an activation to increase awareness of the upcoming 2014 event.
Working with Events ACT, Ensemble sent comic duo The Stevenson Experience to serenade Sydneysiders with love songs and flowers.
A brand activation stunt that is not for a TV Show, movie or beauty product… what??? It’s full of love, flowers, flare and fun, everything you could want for a bit of viral traction and a glut of free media coverage.
Using cute cats to convey the functional benefits of a product designed for feminine hygiene, sneaky. There are no blue liquids, no awkward gags, just lots of adorable kitties; in other words, there is a wealth of internet gold to be found in the mix of innuendo and cuteness.