The British brewer, known for its anti-marketing marketing, just launched its own hashtag campaign, #NewcastleAdAid, in which it’s also asking for fan snapshots—and promises to use the wonders of Photoshop to turn them into really shoddy-looking ads.
Brand-consumer collaboration on meme-styled ad content - it’s not necessarily a first, but this is the first time it’s been done in such an earnest fashion.
Not again! How on earth do they keep doing this?!
Sexualising romantic iconography without it seeming overly tawdry requires incredible skill, and luckily that appears to be the case here. Only issue is that they obvious did not have the most cunning linguist in the copy department, unless the words are meant to be the straight man to the wild visuals; in which case, sure.
Meh. Rebook try to be cool.
This is a level of endorsed brand advocacy that I cannot begin to understand; nine times out of ten, this level of brand love is carried out by the consumer and then given an awkward thumbs by the brand in question. Makes you wonder why in earth Reebok would feel the need to go this far.
Are Adidas and Nike really controlling the market that much?
Knit is an app by Treble that allows users to leave hidden location-based messages for friends to find. Whenever a user arrives at a location with a hidden note from one of their friends, it is presented to them. Users can choose which friends receive which notes. Knit is currently available on iOS.
The basic concept of this new app has unlimited advertising potential; by eliminating the need for physical tech infrastructure to influence and direct the target audience, you greatly reduce the overall cost and time required to piece together what could be a fantastic case of experiential marketing.
I giggle at this ad every time I see it.
What started with Camp Gyno has become a category wide paradigm shift - a sharp disarming self awareness that negates the classic cringe worthy analogies we all know and despise.
"Plant the tree that your great grandchildren will swing from" - this has to be one of the most effective straplines of any environmental campaign I’ve seen in my limited years. It acknowledges that efforts now will not do anything for our generation while also personalising it for the average person, and it is all done in a way that is neither forced nor condescending. If you really think about it, the body copy is almost inconsequential. Even if this is a print ad, a QR code or a straight URL to that provided more information would have been a more than adequate clincher after the imagery and the strapline. But maybe I should just leaf them alone - they have done a solid effort to ensure that the idea takes root in the minds of the average punter.
Sorry, had to throw in a few puns.
Rather than make obvious embellishments on reward and indulgence, this ad intends to utilise a left of centre metaphor to establish its message. Some might find this to be useless, while others see this is the best way to cut through the clutter and cement yourself in the mind of the otherwise perpetually distracted consumer.
You silly goose.
Being a copywriter by trade gives me a fair degree of appreciation for any ad that is willing to play with a word count that errs toward the triple digits. Every last word solidifies the message and brings the audience that one step closer to following the command of the CTA without hesitation. What’s even better is the very fact that this ad’s use of words, and so many of them, actually has a point in and of itself. Yes.